供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)管理是围绕把供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)商(shang)、制造(zao)商(shang)、仓库(ku)、配(pei)送(song)中心和(he)渠(qu)道(dao)商(shang)有(you)机结(jie)合成一体这(zhei)个(ge)问(wen)题(ti)来展开(kai)的(de)(de)，因(yin)此它包(bao)括企业(ye)许多层(ceng)(ceng)(ceng)次(ci)(ci)上(shang)的(de)(de)活动，包(bao)括战(zhan)略(lve)层(ceng)(ceng)(ceng)次(ci)(ci)、战(zhan)术层(ceng)(ceng)(ceng)次(ci)(ci)和(he)作(zuo)业(ye)层(ceng)(ceng)(ceng)次(ci)(ci)等。1、对(dui)制造(zao)商(shang)，成本(ben)降低、实现数量上(shang)的(de)(de)折扣和(he)稳定的(de)(de)价格、提(ti)(ti)(ti)高(gao)(gao)产(chan)品质量又(you)降低库(ku)存水平、改(gai)善时(shi)(shi)间管理、缩短交货提(ti)(ti)(ti)前期和(he)提(ti)(ti)(ti)高(gao)(gao)可靠性。2、对(dui)供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)商(shang)，保证有(you)稳定的(de)(de)市场(chang)需(xu)求、对(dui)用户(hu)需(xu)求更好地理解、提(ti)(ti)(ti)高(gao)(gao)运作(zuo)质量、提(ti)(ti)(ti)高(gao)(gao)零部(bu)件生(sheng)(sheng)产(chan)质量、降低生(sheng)(sheng)产(chan)成本(ben)、提(ti)(ti)(ti)高(gao)(gao)对(dui)买(mai)主交货期改(gai)变的(de)(de)反(fan)应(ying)(ying)(ying)(ying)速(su)度。3、对(dui)于双(shuang)方(fang)，可以有(you)效地减少成员之间的(de)(de)重复下作(zuo)，易时(shi)(shi)除流(liu)程的(de)(de)多余步骤，使供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)流(liu)程低成本(ben)、高(gao)(gao)效化。供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)管理需(xu)要考虑供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)服务质量，如(ru)提(ti)(ti)(ti)供(gong)(gong)(gong)(gong)售后服务、满足(zu)客户(hu)需(xu)求等，提(ti)(ti)(ti)高(gao)(gao)供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)服务和(he)客户(hu)满意度。智(zhi)能供(gong)(gong)(gong)(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)系统

供(gong)(gong)(gong)应(ying)(ying)链(lian)(lian)的(de)主要(yao)活(huo)动包括：1、商(shang)品(pin)的(de)开发(fa)和(he)制造·商(shang)品(pin)的(de)规(gui)划、设计、商(shang)品(pin)化；·需求预测和(he)生(sheng)(sheng)产计划；·商(shang)品(pin)生(sheng)(sheng)产和(he)质量管(guan)(guan)理(li)。2、商(shang)品(pin)的(de)配送·确(que)保销(xiao)(xiao)售(shou)途(tu)径，即(ji)销(xiao)(xiao)售(shou)渠道的(de)稳定性和(he)有效性；·按时配送，以(yi)JIT思想进行配送管(guan)(guan)理(li)和(he)作业；·降低物流成本(ben)，实(shi)现供(gong)(gong)(gong)应(ying)(ying)链(lian)(lian)整体成本(ben)的(de)低。3、商(shang)品(pin)的(de)销(xiao)(xiao)售(shou)和(he)售(shou)后服(fu)务(wu)·销(xiao)(xiao)售(shou)，以(yi)适当的(de)营销(xiao)(xiao)组合策略，实(shi)现销(xiao)(xiao)售(shou)；·品(pin)种齐全、及(ji)时的(de)商(shang)品(pin)补充(chong)，并保持低库存量；·销(xiao)(xiao)售(shou)的(de)数据和(he)销(xiao)(xiao)售(shou)额的(de)管(guan)(guan)理(li)，了解(jie)问题，确(que)定活(huo)动方针。肇庆电商(shang)供(gong)(gong)(gong)应(ying)(ying)链(lian)(lian)体系供(gong)(gong)(gong)应(ying)(ying)链(lian)(lian)管(guan)(guan)理(li)需要(yao)进行社会责任(ren)管(guan)(guan)理(li)，以(yi)履行企业社会责任(ren)和(he)建立良好(hao)企业形(xing)象。

供(gong)(gong)(gong)(gong)应(ying)链(lian)根据范围不(bu)同划分(fen)，（1）内(nei)部(bu)(bu)(bu)(bu)供(gong)(gong)(gong)(gong)应(ying)链(lian)：指企(qi)(qi)业(ye)(ye)内(nei)部(bu)(bu)(bu)(bu)产(chan)(chan)(chan)(chan)品生(sheng)产(chan)(chan)(chan)(chan)和(he)流(liu)通过(guo)程(cheng)(cheng)中(zhong)所涉(she)及的(de)(de)采购部(bu)(bu)(bu)(bu)门、生(sheng)产(chan)(chan)(chan)(chan)部(bu)(bu)(bu)(bu)门、仓储部(bu)(bu)(bu)(bu)门、销售部(bu)(bu)(bu)(bu)门等组成(cheng)(cheng)(cheng)的(de)(de)供(gong)(gong)(gong)(gong)需网络。（2）外部(bu)(bu)(bu)(bu)供(gong)(gong)(gong)(gong)应(ying)链(lian)：指企(qi)(qi)业(ye)(ye)外部(bu)(bu)(bu)(bu)的(de)(de)，与企(qi)(qi)业(ye)(ye)相关的(de)(de)产(chan)(chan)(chan)(chan)品生(sheng)产(chan)(chan)(chan)(chan)和(he)流(liu)通过(guo)程(cheng)(cheng)中(zhong)涉(she)及的(de)(de)原材(cai)料供(gong)(gong)(gong)(gong)应(ying)商(shang)(shang)、生(sheng)产(chan)(chan)(chan)(chan)厂商(shang)(shang)、储运商(shang)(shang)、零售商(shang)(shang)以及消费者组成(cheng)(cheng)(cheng)的(de)(de)供(gong)(gong)(gong)(gong)需网络。内(nei)部(bu)(bu)(bu)(bu)供(gong)(gong)(gong)(gong)应(ying)链(lian)和(he)外部(bu)(bu)(bu)(bu)供(gong)(gong)(gong)(gong)应(ying)链(lian)共同组成(cheng)(cheng)(cheng)了(le)企(qi)(qi)业(ye)(ye)产(chan)(chan)(chan)(chan)品从(cong)原材(cai)料到成(cheng)(cheng)(cheng)品到消费者的(de)(de)供(gong)(gong)(gong)(gong)应(ying)链(lian)。供(gong)(gong)(gong)(gong)应(ying)链(lian)根据复(fu)杂程(cheng)(cheng)度不(bu)同划分(fen)，（1）直(zhi)接型供(gong)(gong)(gong)(gong)应(ying)链(lian)：在(zai)产(chan)(chan)(chan)(chan)品、服务、资(zi)金(jin)和(he)信(xin)息在(zai)往(wang)上(shang)(shang)游(you)和(he)下(xia)游(you)的(de)(de)流(liu)动(dong)过(guo)程(cheng)(cheng)中(zhong)，由(you)公(gong)司、此(ci)(ci)公(gong)司的(de)(de)供(gong)(gong)(gong)(gong)应(ying)商(shang)(shang)和(he)此(ci)(ci)公(gong)司的(de)(de)客(ke)(ke)户(hu)组成(cheng)(cheng)(cheng)。（2）扩展型供(gong)(gong)(gong)(gong)应(ying)链(lian)：把直(zhi)接供(gong)(gong)(gong)(gong)应(ying)商(shang)(shang)和(he)直(zhi)接客(ke)(ke)户(hu)的(de)(de)客(ke)(ke)户(hu)包含在(zai)内(nei)，左右这些成(cheng)(cheng)(cheng)员均参与产(chan)(chan)(chan)(chan)品、服务、资(zi)金(jin)和(he)信(xin)息往(wang)上(shang)(shang)游(you)和(he)下(xia)游(you)的(de)(de)流(liu)动(dong)过(guo)程(cheng)(cheng)。（3）终(zhong)端型供(gong)(gong)(gong)(gong)应(ying)链(lian)：包括参与产(chan)(chan)(chan)(chan)品、服务、资(zi)金(jin)、信(xin)息从(cong)终(zhong)端供(gong)(gong)(gong)(gong)应(ying)商(shang)(shang)到终(zhong)端消费者的(de)(de)所有(you)往(wang)上(shang)(shang)游(you)和(he)下(xia)游(you)的(de)(de)流(liu)动(dong)过(guo)程(cheng)(cheng)中(zhong)的(de)(de)所有(you)组织。

供应(ying)(ying)链如何运(yun)作？尽管(guan)供应(ying)(ying)链非常(chang)复杂，但(dan)只需(xu)五(wu)个步骤。以(yi)下是这些步骤及(ji)其工作原理。1、计划，供应(ying)(ying)链管(guan)理的(de)(de)(de)(de)策略(lve)性(xing)部(bu)分，公司需(xu)要有(you)一(yi)个好(hao)的(de)(de)(de)(de)策略(lve)对(dui)现(xian)有(you)的(de)(de)(de)(de)资源进(jin)行(xing)整(zheng)合管(guan)理，及(ji)时向客户提供符合其要求产(chan)品(pin)(pin)的(de)(de)(de)(de)同时削减成本(ben)。2、采购(gou)(gou)，选择供应(ying)(ying)商(shang)时对(dui)其进(jin)行(xing)资质审查，与供应(ying)(ying)商(shang)建(jian)立一(yi)套定价、配送和付(fu)款(kuan)流程(cheng)，并(bing)(bing)针(zhen)对(dui)采购(gou)(gou)业务多(duo)样化的(de)(de)(de)(de)特点灵活变通，与供应(ying)(ying)商(shang)提供的(de)(de)(de)(de)货(huo)品(pin)(pin)与服务的(de)(de)(de)(de)管(guan)理流程(cheng)相结合。3、制造(zao)，对(dui)产(chan)品(pin)(pin)的(de)(de)(de)(de)生(sheng)(sheng)产(chan)过程(cheng)、生(sheng)(sheng)产(chan)周期、物(wu)料领用、生(sheng)(sheng)产(chan)进(jin)度和反馈等环节进(jin)行(xing)控制，降低(di)运(yun)营成本(ben)，缩短交货(huo)时间、减少库(ku)存，通过设(she)备(bei)的(de)(de)(de)(de)有(you)效运(yun)用提收益(yi)性(xing)。4、配送，配送，部(bu)分人也称之为“物(wu)流”，是调整(zheng)用户的(de)(de)(de)(de)定单(dan)收据、建(jian)立仓(cang)库(ku)网络(luo)、派递送人员提货(huo)并(bing)(bing)送货(huo)到顾客手中(zhong)(zhong)、建(jian)立商(shang)品(pin)(pin)计价系统、接收付(fu)款(kuan)。5、退货(huo)，属于供应(ying)(ying)链中(zhong)(zhong)的(de)(de)(de)(de)问题处理部(bu)分。为客户退回(hui)的(de)(de)(de)(de)次品(pin)(pin)和多(duo)余产(chan)品(pin)(pin)建(jian)立一(yi)个专门(men)的(de)(de)(de)(de)网络(luo)，并(bing)(bing)在客户应(ying)(ying)用产(chan)品(pin)(pin)途中(zhong)(zhong)产(chan)生(sheng)(sheng)的(de)(de)(de)(de)问题给予支持帮(bang)助。供应(ying)(ying)链管(guan)理需(xu)要进(jin)行(xing)风险管(guan)理，以(yi)应(ying)(ying)对(dui)各种不(bu)确定性(xing)因(yin)素。

当供(gong)(gong)应(ying)(ying)链(lian)的(de)(de)(de)各节(jie)点企业只(zhi)根据来自(zi)相邻的(de)(de)(de)下游企业（一(yi)般(ban)称为(wei)顾客和买方(fang)）的(de)(de)(de)需(xu)(xu)求(qiu)(qiu)(qiu)信(xin)息(xi)做出生(sheng)产和供(gong)(gong)给决(jue)策(ce)(ce)(ce)时，需(xu)(xu)求(qiu)(qiu)(qiu)信(xin)息(xi)的(de)(de)(de)不真实(shi)性(xing)会沿着供(gong)(gong)应(ying)(ying)链(lian)逆流(liu)而上，使订货(huo)量(liang)(liang)(liang)逐级放大(da)(da)(da)，到达源头供(gong)(gong)应(ying)(ying)商(shang)(shang)时，其(qi)获得的(de)(de)(de)需(xu)(xu)求(qiu)(qiu)(qiu)信(xin)息(xi)和市(shi)场(chang)上的(de)(de)(de)实(shi)际顾客需(xu)(xu)求(qiu)(qiu)(qiu)信(xin)息(xi)发(fa)生(sheng)了很大(da)(da)(da)的(de)(de)(de)偏差(cha)，需(xu)(xu)求(qiu)(qiu)(qiu)信(xin)息(xi)的(de)(de)(de)扭曲将实(shi)际需(xu)(xu)求(qiu)(qiu)(qiu)量(liang)(liang)(liang)放大(da)(da)(da)。原因(yin)：1、需(xu)(xu)求(qiu)(qiu)(qiu)预测修正：指(zhi)供(gong)(gong)应(ying)(ying)链(lian)的(de)(de)(de)成员采用其(qi)直接的(de)(de)(de)下游订货(huo)数据作为(wei)市(shi)场(chang)需(xu)(xu)求(qiu)(qiu)(qiu)信(xin)号时，即需(xu)(xu)求(qiu)(qiu)(qiu)放大(da)(da)(da)；2、订货(huo)批量(liang)(liang)(liang)决(jue)策(ce)(ce)(ce)：指(zhi)周期性(xing)订货(huo)决(jue)策(ce)(ce)(ce)或者订单推动(dong)；3、价(jia)格波动(dong)：反映了一(yi)种商(shang)(shang)业行为(wei)，它(ta)是(shi)由于一(yi)些促销(xiao)手段(duan)造成的(de)(de)(de)，如(ru)价(jia)格折(zhe)(zhe)扣(kou)、数量(liang)(liang)(liang)折(zhe)(zhe)扣(kou)、赠票等；4、短缺博弈：是(shi)一(yi)种现象，当需(xu)(xu)求(qiu)(qiu)(qiu)大(da)(da)(da)于供(gong)(gong)应(ying)(ying)时，理(li)性(xing)的(de)(de)(de)决(jue)策(ce)(ce)(ce)是(shi)按照用户的(de)(de)(de)订货(huo)量(liang)(liang)(liang)比例分配现有库存(cun)供(gong)(gong)应(ying)(ying)量(liang)(liang)(liang)。此时用户就为(wei)了获得更大(da)(da)(da)份额(e)的(de)(de)(de)配给量(liang)(liang)(liang)，故意(yi)地(di)夸大(da)(da)(da)其(qi)订货(huo)需(xu)(xu)求(qiu)(qiu)(qiu)，当需(xu)(xu)求(qiu)(qiu)(qiu)降温时，订货(huo)又突(tu)然消失。方(fang)法(fa)：1.提(ti)高(gao)(gao)供(gong)(gong)应(ying)(ying)链(lian)信(xin)息(xi)共享；2.科学(xue)确定(ding)定(ding)价(jia)决(jue)策(ce)(ce)(ce)；3.提(ti)高(gao)(gao)运营管理(li)水平，缩短提(ti)前(qian)期；4.提(ti)高(gao)(gao)供(gong)(gong)应(ying)(ying)链(lian)能力(li)的(de)(de)(de)透明度；5.建(jian)立战(zhan)略性(xing)合作伙伴(ban)。供(gong)(gong)应(ying)(ying)链(lian)管理(li)需(xu)(xu)要考虑的(de)(de)(de)因(yin)素(su)包括供(gong)(gong)需(xu)(xu)平衡、库存(cun)管理(li)、物流(liu)运输、质量(liang)(liang)(liang)控制(zhi)等。广州电商(shang)(shang)供(gong)(gong)应(ying)(ying)链(lian)方(fang)案

供应(ying)链(lian)管(guan)理需要(yao)进行成本控(kong)制，以提(ti)高企(qi)业盈利能(neng)力。智能(neng)供应(ying)链(lian)系统

供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)根据(ju)功能(neng)性(xing)不(bu)(bu)同划(hua)分(fen)，（1）有效(xiao)性(xing)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)：主要(yao)(yao)体(ti)现供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)的(de)(de)物理功能(neng)，即以(yi)低(di)成(cheng)本将原材料转化(hua)成(cheng)零部件、半(ban)成(cheng)品(pin)(pin)、产(chan)品(pin)(pin)，以(yi)及在供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)中的(de)(de)运(yun)输等。（2）反(fan)应(ying)(ying)(ying)(ying)性(xing)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)：主要(yao)(yao)体(ti)现供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)的(de)(de)市(shi)场中介的(de)(de)功能(neng)，即把产(chan)品(pin)(pin)分(fen)配到(dao)满足用户需(xu)(xu)求的(de)(de)市(shi)场，对未预(yu)知的(de)(de)需(xu)(xu)求做(zuo)出快(kuai)速反(fan)应(ying)(ying)(ying)(ying)等。（3）创新性(xing)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)：主要(yao)(yao)体(ti)现供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)的(de)(de)客户需(xu)(xu)求功能(neng)，即根据(ju)消费(fei)者的(de)(de)喜好或时尚的(de)(de)引(yin)(yin)导，进(jin)而调整产(chan)品(pin)(pin)内(nei)容与形式来满足市(shi)场需(xu)(xu)求。如(ru)果有需(xu)(xu)要(yao)(yao)，欢迎联系(xi)我们公司。根据(ju)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)中企业(ye)地位不(bu)(bu)同划(hua)分(fen)：（1）盟主型(xing)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)：指供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)中某一(yi)成(cheng)员的(de)(de)节点企业(ye)在整个供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)中占据(ju)主导地位，对其他(ta)成(cheng)员具有很强的(de)(de)辐射能(neng)力(li)和吸引(yin)(yin)能(neng)力(li)，通常称该企业(ye)为关键企业(ye)或主导企业(ye)。（2）非盟主型(xing)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)：指供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)中企业(ye)的(de)(de)地位彼此(ci)差(cha)距不(bu)(bu)大，对供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)的(de)(de)重要(yao)(yao)程度(du)相(xiang)同。智能(neng)供(gong)应(ying)(ying)(ying)(ying)链(lian)(lian)(lian)系(xi)统(tong)

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